Breast Cancer Clinical Trial
Effects of ‘Pinkwashed’ Alcohol Ads in an Online RCT
Summary
The primary objective of this study is to examine how exposure to "pinkwashed" alcohol advertisements (i.e., ads that associate the company with breast cancer awareness or charities) affects consumers' perceptions that alcohol increases the risk of breast cancer. The investigators will randomize participants to view 3 'pinkwashed' social media advertisements for alcohol or 3 control advertisements for alcohol (i.e., 'de-pinked' standard alcohol advertisements that match the intervention advertisements on overall design but do not mention breast cancer). Each participant will view the 3 advertisements for their arm (presented in random order) and respond to survey questions programmed in Qualtrics.
Eligibility Criteria
Inclusion Criteria:
18 years old or older
Exclusion Criteria:
Less than 18 years old
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There is 1 Location for this study
Chapel Hill North Carolina, 27516, United States
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