Breast Cancer Clinical Trial

Effects of ‘Pinkwashed’ Alcohol Ads in an Online RCT

Summary

The primary objective of this study is to examine how exposure to "pinkwashed" alcohol advertisements (i.e., ads that associate the company with breast cancer awareness or charities) affects consumers' perceptions that alcohol increases the risk of breast cancer. The investigators will randomize participants to view 3 'pinkwashed' social media advertisements for alcohol or 3 control advertisements for alcohol (i.e., 'de-pinked' standard alcohol advertisements that match the intervention advertisements on overall design but do not mention breast cancer). Each participant will view the 3 advertisements for their arm (presented in random order) and respond to survey questions programmed in Qualtrics.

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Eligibility Criteria

Inclusion Criteria:

18 years old or older

Exclusion Criteria:

Less than 18 years old

Study is for people with:

Breast Cancer

Estimated Enrollment:

602

Study ID:

NCT05700019

Recruitment Status:

Completed

Sponsor:

University of North Carolina, Chapel Hill

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There is 1 Location for this study

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UNC - Chapel Hill
Chapel Hill North Carolina, 27516, United States

How clear is this clinincal trial information?

Study is for people with:

Breast Cancer

Estimated Enrollment:

602

Study ID:

NCT05700019

Recruitment Status:

Completed

Sponsor:


University of North Carolina, Chapel Hill

How clear is this clinincal trial information?

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