Advertising Policy


SurvivorNet, Inc. ("SurvivorNet") accepts advertising from third parties ("Advertisers"), which may include third party banners, badges, contextual advertising and content created or provided by an Advertiser (collectively, referred to as "Advertisements" or "Advertising"). In addition, as used in this policy, the terms "Advertising" and "Advertisements" include third party banners, modules, links, microsites, native advertisements and other content provided by or on behalf of Advertisers. The Advertiser is responsible for the accuracy and objectivity of their Advertising. The following guidelines have been established by SurvivorNet to govern various aspects of Advertising on the Website.


The guidelines in this policy govern issues like acceptance of Advertisements by SurvivorNet, how Advertisements are displayed on the Website, and the removal of Advertisements from the Website. SurvivorNet has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the Website. SurvivorNet may change this policy at any time in its sole discretion by posting a revised policy.


1.    SurvivorNet has sole discretion for determining the types of Advertising that will be accepted and displayed on the Website, and under no circumstances will SurvivorNet's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes, or promotes the products or services.

2.    SurvivorNet will not knowingly accept Advertising that, in SurvivorNet's opinion, is not factually accurate or in good taste.

3.    There are certain categories of Advertisements that SurvivorNet will not knowingly permit on the SurvivorNet network at any time. These categories include but are not limited to the following:

(a)   Illegal, 'objectionable', 'ineffective' and/or 'dangerous' products (SurvivorNet reserves the right to determine what is 'objectionable', 'ineffective' and/or 'dangerous');

(b)  fraudulent, deceptive, illicit, misleading or offensive material;

(c)   material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the SurvivorNet network;

(d)  alcohol;

(e)   weapons, firearms, ammunition, or fireworks;

(f)   gambling;

(g)  pornography or related themes;

(h)  tobacco use of any kind;

(i)   the simulation of news or an emergency;

(j)   material that directly advertises products to or is intended to attract children under the age of 13;

(k)   unreasonable, unlikely or extraordinary product or service claims;

(l) media messages or imagery that strobe or flash;

(m)  media or messages that contain exaggerated claims of cure; and

(n)  advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit.


4.    A click on an Advertisement may only link the user to the Advertiser's site or to relevant sponsored content area on the Website.

5.    SurvivorNet retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on the Website based on SurvivorNet delivered search results. If Advertising appears in the search results, it is labeled as such.

6.    SurvivorNet reserves the right to decide at any time in its sole discretion whether it will accept, reject, cancel, or remove Advertising from the Website. SurvivorNet cannot provide any assurances that Advertisements will perform without error on the Website.

7.    It is the Advertiser's responsibility to comply with all domestic and foreign laws and regulations applicable to its Advertising on the Website (and to include all legally required legends, disclosures and statements in such Advertising), including without limitation the current FDA guidelines for Direct to Consumer (DTC) advertising. SurvivorNet will not monitor compliance with such laws and regulations. However, SurvivorNet reserves the right to review all Advertising for compliance with applicable laws and regulations and, if SurvivorNet becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, SurvivorNet may remove the Advertising from the Website.

8.  No Advertising on the Website shall include any pixels, tags, flash containers or any other type of information collection software code (any such pixel, tag, code or device a "Pixel") or shall place any beacons, cookies or other information collection devices on the browsers of users of the Website unless expressly approved in writing by SurvivorNet. If SurvivorNet approves the inclusion of a Pixel in an advertisement, then unless and only to the extent that such approval contains an express exception, (a) Advertiser may not use such Pixel to collect any Personal Information with respect to any SurvivorNet user, (b) no such Pixel can be flash or object based, (c) the Pixel can be blocked and any cookie placed can be deleted by user browser settings, (d) Advertiser will not link any Non-Personal Information that it collects to any Personal Information that it may have from any other source, and (e) Advertiser will not update any existing profile or create any profile in its database based on any data collected on the Website, including the fact that someone is a SurvivorNet user or any information derived from the information in the referring URL.



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