Back in 1998, Multiple Myeloma Research Foundation (MMRF) founder and Chief Mission Officer Kathy Giusti and her colleagues realized that while there were plenty of cancer advocacy groups, there weren’t many focused solely on research. They decided to fill that void.
“I always look at the MMRF as an amazing organization that is constantly disrupting the health care system,” Giusti says.
Read MoreIt’s the rarity of the disease, Giusti says, that makes philanthropy so important.
“When we first started, we realized there are not many research foundations out there,” Giusti says. “Everybody else was doing advocacy and more of the patient support side. So we moved to research so that we looked more like a virtual bio-tech. We built out our own clinical network and we’ve hosted over 80 clinical trials.”
MMRF’s efforts have led to the approval of several drugs in the myeloma space, Giusti says. This is what Giusti refers to when she says “disruptions” to the health care system — finding a problem, doing the work and raising the money to address that problem.
“The beauty of how we try to disrupt and how we put it forward is we keep learning and we keep sharing,” Giusti says. “So every time we see a new model and we know it works, I then use my time up at Harvard Business School to make sure every cancer understands that model — and a lot of time they’ll feed back great information to me to make our models better. At the end of the day, being a builder and a disrupter means you have to raise enough money to let that disruption happen.”
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