This Breast Cancer Survivor Wanted a Product for P...
Breast Cancer
This Breast Cancer Survivor Wanted a Product for People, Not Patients — So She Created One
When Gina de Givenchy was undergoing breast cancer treatment, she noticed a real gap in the availability of products catered to people in her situation. For people worried about losing their hair during chemotherapy, Gina saw there was a serious lack of attractive, feel-good headwear. So she decided to fill that gap herself. She came up with her company, GEEG, to create headwear that people actually want to wear.
“When I went online, just for hats, or beanies, or scarfs, every website was just so apathetic and depressing,” Gina says. “I felt I couldn’t relate to the product. I just wanted something that felt like me … made me feel like I was in my own skin again, and made me feel like I was happy to go on the website.” That’s when GEEG was born.
Learn more about SurvivorNet's rigorous medical review process.
When Gina de Givenchy was undergoing breast cancer treatment, she noticed a real gap in the availability of products catered to people in her situation. For people worried about losing their hair during chemotherapy, Gina saw there was a serious lack of attractive, feel-good headwear. So she decided to fill that gap herself. She came up with her company, GEEG, to create headwear that people actually want to wear.
“When I went online, just for hats, or beanies, or scarfs, every website was just so apathetic and depressing,” Gina says. “I felt I couldn’t relate to the product. I just wanted something that felt like me … made me feel like I was in my own skin again, and made me feel like I was happy to go on the website.” That’s when GEEG was born.
Learn more about SurvivorNet's rigorous medical review process.
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