By Chris Woodyard
Now more than ever, it's getting harder to protect yourself from dicey solicitations for purported cancer charities.
But even though it requires a little extra effort on your part, it is worth extra time to make sure the vast bulk of your donation is going not only to help those in need, but to make sure the organization behind it is legitimate.
Read More"Deceptive fundraising can be big business for scammers, especially when they use illegal robocalls,” said Daniel Kaufman, Acting Director of the FTC's Bureau of Consumer Protection, in a statement.
For many consumers, the calls were unrelenting. ACS placed three or more calls a day to about 2.3 million phone numbers and also reached out to households via direct mail.
According to the complaint, the defendants' mailers tugged at both heartstrings and pursestrings. In asking for pledges, one mailer for the American Children's Cancer Fund warned of the possibility that a family would be evicted as they try to pay for their daughter's cancer treatments.
"It would be troubling enough to think you may be without heat, lights or even a roof over your head. But going through such trouble while caring for a son or daughter with cancer, well, that would almost be unbearable, wouldn't it?," the FTC quotes the solicitation as saying.
How To Protect Yourself Against Scams
The FBI says consumers should first make sure they are donating to charities they know and trust. It's not easy since many have similar names. For the rest, several websites can help sort them out.
- Organizations like GuideStar list financial reports from nonprofits and rate them for transparency.
- Charity Navigator reports on charities in much the same way with an eye toward good governance. It also has Top 10 lists for those who want to give to a cause, but aren't sure which charity best fits their intentions.
Telephonic solicitations can be a minefield for donors. The FTC says that givers shouldn't fall for sob stories and should try to ask instead how their donation will be spent. Don't feel rushed to make a pledge and never offer donations in cash, with gift cards or by wiring money.
Also, beware of tricks such as being thanked for a donation you never made. If you want to give to cause, do it with credit card or check and keep records of the donation, the agency advises.
The FTC says it will continue to pursue telemarketing scams involving charities.
"The FTC and our state partners are prepared to hold fraudsters accountable when they target generous consumers with lies," Kaufman said in his statement on the ACS case.
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