You’ve likely seen commercials about new medications for previously hard-to-treat cancers populated with happy, disease-free people. And while direct-to-patient marketing for cancer does serve to educate, it often creates unrealistic expectations, says Dr. Ronald Natale, a medical oncologist at Cedars-Sinai in Los Angeles. These immunotherapy medications can be game-changing for some, but they don’t work for everyone–and your care team will be able to determine what works best for your particular case.
The Downside of Direct-to-Consumer Marketing of Cancer Drugs
Fact Checked
/ Updated June 29th, 2018SurvivorNet Fact Checking and Medical Review Standards:
The SurvivorNet News Team creates high quality medical information that complies with our industry leading standards for factual accuracy and sourcing from leading experts at academic medical institutions. Every news article is thoroughly fact-checked by our physician collaborators. We vet each piece of work for factual integrity, impartiality, and clearly label any professional conflicts.
All SurvivorNet articles adhere to the following standards:
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The Downside of Direct-to-Consumer Marketing of Cancer Drugs
You’ve likely seen commercials about new medications for previously hard-to-treat cancers populated with happy, disease-free people. And while direct-to-patient marketing for cancer does serve to educate, it often creates unrealistic expectations, says Dr. Ronald Natale, a medical oncologist at Cedars-Sinai in Los Angeles. These immunotherapy medications can be game-changing for some, but they don’t work for everyone–and your care team will be able to determine what works best for your particular case.
Learn more about SurvivorNet's rigorous medical review process.
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