You’ve likely seen commercials about new medications for previously hard-to-treat cancers populated with happy, disease-free people. And while direct-to-patient marketing for cancer does serve to educate, it often creates unrealistic expectations, says Dr. Ronald Natale, a medical oncologist at Cedars-Sinai in Los Angeles. These immunotherapy medications can be game-changing for some, but they don’t work for everyone–and your care team will be able to determine what works best for your particular case.
The Downside of Direct-to-Consumer Marketing of Cancer Drugs
Fact Checked
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Updated June 29th, 2018
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The Downside of Direct-to-Consumer Marketing of Cancer Drugs
You’ve likely seen commercials about new medications for previously hard-to-treat cancers populated with happy, disease-free people. And while direct-to-patient marketing for cancer does serve to educate, it often creates unrealistic expectations, says Dr. Ronald Natale, a medical oncologist at Cedars-Sinai in Los Angeles. These immunotherapy medications can be game-changing for some, but they don’t work for everyone–and your care team will be able to determine what works best for your particular case.
Learn more about SurvivorNet's rigorous medical review process.
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